App Development In 2020
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App Development In 2020

App Development Is Changing

Customers needs are changing and you need to stay relevant, flexible and accessible in order to grow your business.

It’s no longer a viable option to waste 6 months in development time. It’s becoming increasingly difficult to justify spending massive lump sums upfront before your app even hits the app stores.

We live in a 24/7 consumer world

The faster you can reach your audience the better. The ability to launch, test and iterate quickly puts a new app in a massively advantageous position.

Consider the market as it stands today. You are essentially presented with 3 options, you will learn those options in this short article.

DIY App Builders

In the same way that people think they can ‘whack up a website’ (or a bookshelf!) this reasoning seems to have filtered into app development. Do it yourself app builders have become increasingly common.

The ‘advantages’ of an app builder are that they are quick and easy and above all they are cheap.

They’re cheap!

That’s the perception you’re putting out as a company if you’re using an app builder.

It’s a short-term solution with no long-term gain for your company of brand.

What happens when you want to add a feature? What happens when the software needs an update?

All of a sudden it still looks cheap BUT it certainly isn’t cheap for you as a business.


Bespoke App Development

There is no doubt that having a massive budget can buy you an amazing app.

The top end apps cost a lot. 6 months development times, 6 figure development costs and 6 months of blood sweat and tears.

Bespoke apps are a constant work in progress. They’re in constant need of resources and capital. As a long-term project with a 5-year ROI they’re perhaps suited to big players and existing brands.

Realistically they aren’t a viable option for the majority of brands and companies that could benefit massively from an app.


The Goldilocks Principle

When presented with 3 options it’s human nature to select the middle one. This is true in almost all areas of commerce and especially in the digital world we’re now so immersed in.

For any business, finding a target market is critical. If you reverse engineer that it’s also vital that a consumer finds the right business or product that is most likely to bring them success.

Here at Expert Apps we offer the ‘just right’ answer for a lot of businesses to grow their brand with their own app. We’ve even got 3 bears ready to help you succeed!

Our solution sits above the DIY solution and below the bespoke app solution. It’s an affordable and incredibly cost-effective way to add the powerful abilities of a mobile app to your business strategy.

Our platform is a hassle-free way to develop an app that’s 100% committed to grow and future proof your business. It’s your app, your way!

There’s no 6-figure investment needed up front! There’s no 6-month development time during which your potential customer either becomes irrelevant or just totally disappears and ends up with your competitor.

Our solution is specifically designed to allow you to hit the ground running. Today!

Your app is completely customisable. You’re immediately relevant to your target audience and you stay relevant because you can change and adapt as your customers do. Create an automated system that works 24/7 to drive your business forwards.

There’re no ongoing development costs. You can benefit from all our existing game changing innovation, all our existing features and all our future developments.

The Expert Apps solution isn’t for everyone. We realise that. What we do know is that we are the most viable option for hundreds of brands that are currently utilising our technology.

So, if you want to do it all yourself or spend big on an app we wish you luck. If you want develop your app in a way that’s just right for your business (porridge not provided) then sign up for free below.


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