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Company Valuation Report


The Seedrs Valuation

Whilst a company valuation, especially within the sector of technology, is often based around what the investor is willing to pay for it, this report presents the data and facts behind the valuation of £6,825m currently seen on Seedrs.

Introduction

Expert Apps has demonstrated market fit with over 40 clients adopting their app licences within the first year. Their data and financial management accounts provide proof of repeatable business and demand. Moreover, the business is on a clear trajectory to upscale to global operation, having already tried and tested the product with app clients in Holland and Ireland.

History

Expert Apps was built from the ground up with a very small team, going from a standing start and no reputation to achieving a first year turnover of 262k and over 50% gross profit.

Reach and Demand

In 2018 Expert Apps had to turn away 14 customers who lacked the upfront budget. This now equates to a minimum of £350,000 of sales, and more when new CLTV is factored in.  Post-funding, the company will able to offer the product on a monthly licence basis, making it possible for more to benefit from the technology.

Market Multiple & Marketplace Benchmarks

Whilst the Expert Apps product is unique and brings a new concept to the market, the two examples below show how similar companies have raised capital and seen sound growth:

Mighty Networks have seen a total of 16m raised. They, too, provide a social experience, although the concept differs somewhat as they provide networks within one app rather than individual app networks. They also do not have the ever-evolving modules and customer experience program that Expert Apps offers.

Date Invested

Stage

Capital

Investment

April 4, 2019

Series A

$11M

Intel Capital, Sierra Wasatch Capital

October 25, 2016

Series A

$5M

Sierra Wasatch Capital

December 1, 2011

Seed Round

November 5, 2010

Pre-Seed Round

Infusionsoft – A.I. technology and the automated rules platform, coupled with future planned modules including the broadcast messaging platform and the ability to customise the look and feel of articles and apps gives us reason to alert you to Infusionsoft as a competitor and a marketplace benchmark. They have raised a total of 147.9 m

Date Invested

Stage

Capital

Investment

October 17, 2018

Series E

$20M

Orix USA Corporation

October 5, 2014

Series D

$55M

Bain Capital Ventures

January 7, 2013

Series C

$54M

Goldman Sachs

August 6, 2010

Venture Round

$2M

December 19, 2008

Series B

$7.9M

V Spring Capital

October 17, 2007

Series A

Development Stage

Expert Apps has progressed along the development pathway to scale, with strong revenue and strong projections on limited resources, which lowers the risk to investors.

Stage: Idea ✅     

Stage: Prototype ✅

Stage: Launch ✅      

Stage: Traction ✅

Stage: Revenue ✅

Stage: Scale ⬅

Cost to Duplicate

Expert Apps technology is made up of 742k lines of complex code and algorithms created to implement the ideas of the founders.  To replicate this business model from scratch together with the founders would take 18 months of development. Without the founders and with a complete reverse engineering operation, at least 52 months development and 12 months research and development would be required, and this does not factor in any future development or catch-up.

The Company Vision and Ability To Deliver

Having bootstrapped the start-up on their credit cards, the founders are clearly determined to grow the business into a global enterprise. The pledges made by the founders live on stage and to their social audiences have been rewarded with impressive results. Their plan to involve Seedrs as a crowdfund has allowed those who have followed their journey from the early stages to get involved. The company is already taking part in discussions regarding Series A funding, mirroring companies that are flagged as competitors and are worth hundreds of millions.

The Company Reputation

Expert Apps is considered a leader in their niche, with 5* reviews, strong testimonials, and support from public figures and their customer base.

Press and Awards

Expert Apps has received positive coverage in Forbes, Business Desk and Business Cloud, to name but a few, as well as awards including Liverpool city positive awards — strong indicators of a clear route to a successful future. 

Data

The company has 20,313 contacts in its database — an important and continually growing resource for behavioural data.

Current Progress on Seedrs

To see a full scope of the current live campaign click here.

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