We’re Starting Our Crowdfunding Campaign Very Soon!
You may have heard recently that we’re soon to be launching the pre-registration for our first round of crowdfunding, together with Seedrs, one of Europe’s largest crowdfunding platforms. We aim to generate our first round of investment and continue to grow the amazing company that we have created so far. We wanted to give our valued audience the chance to invest in our future successes and this is why we have chosen to take the crowdfunding route.
Disclaimer: Investing involves risks including loss of capital.
The below FAQ’s have been approved as a financial promotion by Seedrs Limited, which is authorised and regulated by the FCA.
What is Crowdfunding?
Many of you may have seen or heard of the term ‘crowdfunding’ before, which you will often see commonly associated with new cutting-edge products, tech start-ups and companies with a massive vision, drive and passion (like us). But, let’s answer the question are hand, what exactly is crowdfunding?
Crowdfunding is essentially a different way of investing to the traditional process of asking for a large sum of money from a small group of investors or one single angel investor. Crowdfunding looks at it from an opposite perspective.
The traditional process is that you would approach investors that included banks, VC (venture capital) firms, this meant your investment opportunities were limited. Crowdfunding however, enables a crowd of individuals to chip into one platform (in our case Seedrs) by sharing your pitch and brand with a large pool of potential investors.
The ability to interact with potential investors through the platform and to give the opportunity for our own Expert Apps customers, client and audience to invest, we know, makes a great opportunity.
Why Invest Expert Apps?
Expert Apps has developed world-class social networking app technology that enables influencers, coaches, mentors and industry experts to licence their own-branded app to serve their clients at levels that were never previously possible, with their own brand identity.
With over ¼ million in sales revenue in their first year, a healthy profit margin, and a very strong reputation amongst their clients and social followers – all from a standing start and only a small team of six – award-winning Expert Apps’ progress to date is remarkable.
A company bootstrapped by credit cards and loans by its founders to produce a prototype that later led to a working personal-branded social networking app that could be licensed for a fee is now ready to level up, and we are inviting you to join us.
What is Pre-Registration?
The Seedrs pre-registration process allows to gage who is looking to invest in Expert Apps, and to develop a priority list for when we release our ‘private; investment page for early access. We want to allow our audience to register their interest, so they’re at the front of the queue for when the campaign goes live.
Pre-registration also allows us to paint a more accurate picture of potential investor numbers.
How Can I Pre-Register?
Unfortunately for you, the pre-registration page is not ready! But don’t worry, all of our customers, clients and supporters will be receiving an email with the link for the pre-registration page. As well as this, we will be broadcasting our pre-registration link on our website and across all our social channels.
Who Can Invest?
Currently, you don’t need to be an Expert Apps customer to invest in our crowdfunding round, we just need to ensure that you register your interest in the pre-registration and register with Seedrs. That being said, depending on how many people pre-register for this funding round, we may consider giving those who are a customer of Expert Apps priority.
Who Are Seedrs?
Seedrs is Europe’s largest equity crowdfunding platform. We allow investors from a variety of backgrounds to invest with ease into innovative startups and other growth-focused businesses.
Overfunded in 2017, Revolut was a massive success story for Seedrs. However, even for a small investment, you will be given the opportunity to own shares in Expert Apps!
How Do You Invest Through Seedrs?
1) Follow the link to our campaign you will receive in our email or on our website/social channels.
2) Ensure you have signed up to our pre-registration page, this way you will know when our campaign goes live.
3) Fill out your personal details, and register with Seedrs.
4) Choose your investor profile (Seedrs will give you advice on which profile to select)
5) Click invest.
6) As part of FCA regulation, you may be asked to pass a Know Your Customer (KYC) screening. Once this is done, input how much you would like to invest.
7) Congratulations you have invested in Expert Apps!
What Do I Do After Pre Registration?
First of all, you will be required to sign up to Seedrs (https://www.seedrs.com), this is to ensure that when we go live with our campaign, you are in a position to register and make an investment. A short sign up process and a few pieces of information will be requested by Seedrs to get your account ready to invest with us.
What Are the Risks of Investing in Equity?
All investments carry varying degrees of risk, and investing in early-stage and growth-focused businesses is no different. The main risk associated with investing is that the business will simply fail, and investors won’t get their money back. Illiquidity is another consideration because, even if the business succeeds, investors are unlikely to receive dividends or be able to sell their shares for a number of years. There is also a risk of dilution: if a business requires further capital in the future (a highly likely scenario), and issues more shares in exchange for that capital, the percentage of equity held by earlier investors will decrease. Please take a look at the Seedrs Risk Warning for more information.